Marketing management: Indian context * global perspective (Record no. 244570)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00536nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20250714133230.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181126b ||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789352807383 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPES LIBRARY |
| Language of cataloging | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.802 |
| Book Number | RAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy, V. S. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: Indian context * global perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Sage, |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xlvii, 798p. |
| 650 ## - SUBJECT | |
| Subject | Management |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| Added Entry Personal Name | Namakumari, S. |
| 942 ## - Item Type | |
| Koha item type | Books Lending |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 5834 |
| 650 ## - SUBJECT | |
| -- | 70356 |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| -- | 5450 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha renewals | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Koha item type | Koha out on loan |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management Library | Law Library | L16-Lending section | 11/26/2018 | Complimentary | 995.00 | 9 | 12 | 658.802 RAM | DD53831 | 07/14/2025 | 07/14/2025 | 1990.00 | 11/26/2018 | Books Lending | 08/04/2025 | ||||
| Dewey Decimal Classification | Management Library | Management Library | L16-Lending section | 11/26/2018 | Complimentary | 995.00 | 8 | 4 | 658.802 RAM | DD53806 | 03/17/2025 | 02/14/2025 | 1990.00 | 11/26/2018 | Books Lending | |||||
| Dewey Decimal Classification | Management Library | Management Library | L16-Lending section | 11/26/2018 | Complimentary | 995.00 | 7 | 1 | 658.802 RAM | DD53832 | 08/04/2025 | 07/01/2025 | 1990.00 | 11/26/2018 | Books Lending |