Marketing challenges (Record no. 24433)

MARC details
000 -LEADER
fixed length control field 00563nam a22002057a 4500
005 - DATE & TIME
control field 20231109123506.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151204b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9780071125130
020 ## - ISBN
International Standard Book Number 0071125132
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number LOV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher H.
245 ## - TITLE STATEMENT
Title Marketing challenges
Sub Title : cases and exercises
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc McGraw Hill,
Date of publication, distribution, etc 1993
300 ## - PHYSICAL DESCRIPTION
Pages xxix, 628p.
650 ## - SUBJECT
Subject Marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Weinberg, Charles B.
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 13143
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 20224
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 12/04/2015 Complimentary 250.00 1 658.8 LOV DD30293 08/08/2018 03/26/2018 500.00 12/07/2015 Books Lending