Digital marketing : integrating strategy and tactics with values (Record no. 24395)

MARC details
000 -LEADER
fixed length control field 00622nam a22002057a 4500
005 - DATE & TIME
control field 20240927124250.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151127b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9780415716758
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.872
Book Number KAU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kaufman, Ira
245 ## - TITLE STATEMENT
Title Digital marketing : integrating strategy and tactics with values
Sub Title : a guidebook for executives, managers and students
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York:
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Pages xiii, 353p.
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Digital marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Horton, Chris,
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 20136
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 20138
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Koha renewals Koha out on loan
    Dewey Decimal Classification     Design Studies Central LIBRARY Central LIBRARY R27-2F SOD LIBRARY 09/11/2018   2831.06 5 658.872 KAU DD53185 10/31/2022 10/13/2022 5662.12 09/11/2018 Lending - SOD 2  
    Dewey Decimal Classification       Management Library Law Library L16-Lending section 03/09/2017   2612.13 1 658.872 KAU DD39113 09/27/2024 09/27/2024 5224.26 02/22/2017 Books Lending 1 10/25/2024
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library R-20-Reference Section 11/27/2015   2847.45 2 658.872 KAU DD30237 04/26/2022 01/19/2017 5694.90 11/26/2015 Books Lending    
    Dewey Decimal Classification       Management Library Management Library   03/09/2017   2612.13 4 658.872 KAU DD39112 08/20/2018 08/20/2018 5224.26 02/22/2017 Books Lending 2 09/19/2018