Advertising (Record no. 24388)

MARC details
000 -LEADER
fixed length control field 00534nam a2200193 4500
005 - DATE & TIME
control field 20240724113809.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151127b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9788120329737
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number SHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sharma, A. Sangeeta
245 ## - TITLE STATEMENT
Title Advertising
Sub Title : planning and implementation
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Pages xviii, 478p.
650 ## - SUBJECT
Subject Advertising
653 ## - Subject
Subject Marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Singh, Raghuvir
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 23724
650 ## - SUBJECT
-- 7264
700 ## - ADDED ENTRY PERSONAL NAME
-- 20120
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Source of classification or shelving scheme Koha collection
        Central LIBRARY Central LIBRARY L17-GF Room No.1 05/16/2014   325.00 2 4 659.1 SHA DD14093 07/26/2017 05/28/2015 650.00 06/21/2007 Books Lending    
        Management Library Law Library L19-Lending Section 05/16/2014   325.00 4   659.1 SHA DD14094 02/07/2024 01/15/2024 650.00 06/21/2007 Books Lending    
        Management Library Management Library L19-Lending Section 05/16/2014   325.00 2 3 659.1 SHA DD14090 10/03/2018 10/03/2018 650.00 06/21/2007 Books Lending    
        Management Library Management Library L19-Lending Section 05/16/2014   325.00     659.1 SHA DD14091 05/16/2014   650.00 06/21/2007 Books Lending    
        Management Library Management Library L19-Lending Section 05/16/2014   325.00 6 1 659.1 SHA DD14092 02/05/2025 07/24/2024 650.00 06/21/2007 Books Lending    
      Reference Books (Not For Loan) Management Library Management Library R-21-Reference Section 11/27/2015 Complimentary 325.00     659.1 SHA DD30221 11/27/2015   650.00 11/23/2015 Books Lending Dewey Decimal Classification Reference