Brand together : How co creation generates innovation and re energizes brands (Record no. 24070)

MARC details
000 -LEADER
fixed length control field 00572nam a22001937a 4500
005 - DATE & TIME
control field 20150929165813.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150929b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9780749463250
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.827
Book Number IND
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ind, Nicholas
245 ## - TITLE STATEMENT
Title Brand together : How co creation generates innovation and re energizes brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Pages x, 172p.
650 ## - SUBJECT
Subject Brand management
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Fuller, Nicholas
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Trevail, Charles
942 ## - Item Type
Koha item type Books
100 ## - MAIN ENTRY--PERSONAL NAME
-- 19442
650 ## - SUBJECT
-- 6488
700 ## - ADDED ENTRY PERSONAL NAME
-- 19444
700 ## - ADDED ENTRY PERSONAL NAME
-- 19445
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library R-19-Reference Section 09/29/2015   695.00   658.827 IND DD29588 09/29/2015 1390.00 09/19/2015 Books Lending