Understanding India : Cultural influences on Indian television commercials (Record no. 240235)

MARC details
000 -LEADER
fixed length control field 00513nam a2200169Ia 4500
005 - DATE & TIME
control field 20180903181533.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180828s9999 xx 000 0 und d
020 ## - ISBN
International Standard Book Number 9788132113928
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.143
Book Number CHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chattopadhyay, Rohitashya
245 #0 - TITLE STATEMENT
Title Understanding India : Cultural influences on Indian television commercials
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Sage,
Place of publication, distribution, etc Los Angeles :
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Pages xi, 175p.
650 ## - SUBJECT
Subject Television advertising
942 ## - Item Type
Koha item type Lending - SOD
100 ## - MAIN ENTRY--PERSONAL NAME
-- 68822
650 ## - SUBJECT
-- 68823
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Design Studies Central LIBRARY Central LIBRARY R1A-1F REFERENCE SECTION 09/03/2018   750.00   659.143 CHA DD52946 09/03/2018 1500.00 09/03/2018 Lending - SOD