Marketing research: An applied orientation (Record no. 23728)

MARC details
000 -LEADER
fixed length control field 00619nam a2200229Ia 4500
005 - DATE & TIME
control field 20150901130923.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9788131731819
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.83
Book Number MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K
245 ## - TITLE STATEMENT
Title Marketing research: An applied orientation
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Pages xxviii, 948p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing
650 ## - SUBJECT
Subject Marketing research
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Dash, Satyabhusan
942 ## - Item Type
Koha item type Books
100 ## - MAIN ENTRY--PERSONAL NAME
-- 4796
650 ## - SUBJECT
-- 18698
650 ## - SUBJECT
-- 6158
650 ## - SUBJECT
-- 6177
700 ## - ADDED ENTRY PERSONAL NAME
-- 1862
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Central LIBRARY R-24-Reference Section 09/01/2015 Book World 799.00   658.83 MAL DD28668 09/02/2023 1598.00 09/03/2015 Books Lending