A primer of visual literacy (Record no. 23460)

MARC details
000 -LEADER
fixed length control field 02397nam a22001937a 4500
005 - DATE & TIME
control field 20210425093526.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150817b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9780262540292
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 302.222
Book Number DON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dondis, Donis A
245 ## - TITLE STATEMENT
Title A primer of visual literacy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Cambridge:
Name of publisher, distributor, etc MIT Press,
Date of publication, distribution, etc 1973
300 ## - PHYSICAL DESCRIPTION
Pages 194p.
500 ## - GENERAL NOTE
General note This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read."<br/>Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).
650 ## - SUBJECT
Subject Visual communication
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 18145
650 ## - SUBJECT
-- 18226
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Design Studies Central LIBRARY Central LIBRARY R26-2F-SOD LIBRARY 08/17/2015   1888.00 2 302.222 DON DD27873 08/26/2019 08/19/2019 3776.00 07/09/2015 Lending - SOD