Marketing research : Concepts, practices, and cases (Record no. 22378)

MARC details
000 -LEADER
fixed length control field 00545nam a2200193Ia 4500
005 - DATE & TIME
control field 20231108120412.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9780195676969
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.83
Book Number EAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Easwaran, Sunanda
245 ## - TITLE STATEMENT
Title Marketing research : Concepts, practices, and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Pages x, 605p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Singh, Sharmila J
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 2277
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 13560
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 03/12/2015 Complimentary 450.00 5 2 658.83 EAS DD26836 02/13/2024 09/07/2023 900.00 03/11/2015 Books Lending