Advertising management (Record no. 21358)

MARC details
000 -LEADER
fixed length control field 00591nam a2200229Ia 4500
005 - DATE & TIME
control field 20230411102650.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 8120312198
020 ## - ISBN
International Standard Book Number 9788120312197
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number BAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev
245 ## - TITLE STATEMENT
Title Advertising management
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Pages xiii, 754p.
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Advertising
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Myers, John G
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Aaker David A
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 611
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 5408
700 ## - ADDED ENTRY PERSONAL NAME
-- 23
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Source of classification or shelving scheme Koha renewals Source of acquisition
        Management Library Law Library L19-Lending Section 04/19/2016   4 659.1 BAT G1761 07/07/2023 04/11/2023   04/19/2016 Books Lending Dewey Decimal Classification    
        Management Library Management Library L19-Lending Section 05/16/2014 250.00 1 659.1 BAT DD385 10/19/2019 10/17/2019 500.00 05/16/2014 Books Lending      
        Management Library Management Library L19-Lending Section 05/16/2014 250.00 6 659.1 BAT DD2875 05/06/2022 03/04/2022 500.00 05/16/2014 Books Lending Dewey Decimal Classification 2  
        Management Library Management Library L19-Lending Section 05/16/2014 250.00 4 659.1 BAT DD386 10/18/2019 10/16/2019 500.00 05/16/2014 Books Lending Dewey Decimal Classification 2  
        Management Library Management Library L17-Lending Section 05/16/2014 250.00 6 659.1 BAT DD4260 01/03/2022 11/23/2021 500.00 05/16/2014 Books Lending      
        Management Library Management Library L19-Lending Section 05/16/2014 250.00 6 659.1 BAT DD11665 12/05/2019 11/22/2019 500.00 03/02/2005 Books Lending   1  
        Management Library Management Library L17-Lending Section 05/16/2014 250.00 9 659.1 BAT DD12324 12/01/2021 03/04/2020 500.00 10/20/2005 Books Lending Dewey Decimal Classification 2  
        Management Library Management Library L19-Lending Section 05/16/2014 250.00 3 659.1 BAT DD13729 12/05/2019 11/04/2019 500.00 04/02/2007 Books Lending   2  
        Management Library Management Library L17-Lending Section 08/14/2014   6 659.1 BAT G1155 01/10/2020 10/16/2019   08/14/2014 Books Lending Dewey Decimal Classification    
        Management Library Management Library L17-Lending Section 06/26/2017   3 659.1 BAT G2296 12/14/2019 12/03/2019   06/26/2017 Books Lending Dewey Decimal Classification    
        Management Library Management Library L19-Lending Section 06/26/2017   4 659.1 BAT G2292 10/19/2019 10/16/2019   06/26/2017 Books Lending Dewey Decimal Classification    
        Management Library Management Library L17-Lending Section 06/26/2017   4 659.1 BAT G2293 11/04/2019 10/15/2019   06/26/2017 Books Lending Dewey Decimal Classification    
        Management Library Management Library L17-Lending Section 06/26/2017   11 659.1 BAT G2294 12/28/2021 11/25/2021   06/26/2017 Books Lending Dewey Decimal Classification 4  
        Management Library Management Library L17-Lending Section 06/26/2017   6 659.1 BAT G2295 12/14/2019 11/25/2019   06/26/2017 Books Lending Dewey Decimal Classification 1  
        Management Library Management Library L19-Lending Section 02/20/2016 599.00 5 659.1 BAT DD31167 10/21/2019 10/09/2019 1198.00 02/20/2016 Books Lending Dewey Decimal Classification   Complimentary