Advertising and sales promotion (Record no. 20949)

MARC details
000 -LEADER
fixed length control field 00509nam a22001937a 4500
005 - DATE & TIME
control field 20230509124846.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141017b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 8174463941
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658. 82
Book Number KAZ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kazmi, S H H
245 ## - TITLE STATEMENT
Title Advertising and sales promotion
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Excel Books,
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Pages xiii, 633p.
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Advertising
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Batra, Satish K
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 4008
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 612
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Price effective from Koha item type Source of acquisition Cost, normal purchase price Koha renewals Cost, replacement price
    Dewey Decimal Classification     Management Library Management Library L15-Lending section 07/12/2016 2 658. 82 KAZ G1968 03/20/2018 02/19/2018 07/12/2016 Books Lending        
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 02/20/2016 4 659.1 KAZ DD31169 05/15/2023 05/09/2023 02/20/2016 Books Lending Complimentary 325.00 3 650.00