Advertising management (Record no. 20901)

MARC details
000 -LEADER
fixed length control field 00486nam a22001817a 4500
005 - DATE & TIME
control field 20210430142213.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141016b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 0074517805
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number MOH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mohan, Manendra
245 ## - TITLE STATEMENT
Title Advertising management
Sub Title : Concepts and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Tata McGraw Hill,
Date of publication, distribution, etc 1997
300 ## - PHYSICAL DESCRIPTION
Pages xi, 418p.
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Advertising
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 5238
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 12/07/2015 Complimentary 160.00 1 2 659.1 DD29896 03/07/2016 02/02/2016 320.00 12/07/2015 Books Lending