Marketing management and strategy (Record no. 20839)

MARC details
000 -LEADER
fixed length control field 00552nam a22001937a 4500
005 - DATE & TIME
control field 20241203172718.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141013b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 0130653500
020 ## - ISBN
International Standard Book Number 9780130653505
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number DOY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Doyle, Peter
245 ## - TITLE STATEMENT
Title Marketing management and strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Prentice Hall
Date of publication, distribution, etc 1994
300 ## - PHYSICAL DESCRIPTION
Pages xvi, 410p.
650 ## - SUBJECT
Subject Marketing management
650 ## - SUBJECT
Subject Strategy management
942 ## - Item Type
Koha item type Books
100 ## - MAIN ENTRY--PERSONAL NAME
-- 9567
650 ## - SUBJECT
-- 9568
650 ## - SUBJECT
-- 6972
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 09/19/2014 3 1 658.8 DOY G1249 02/03/2025 12/03/2024 09/19/2014 Books Lending