Management of marketing communication and advertising (Record no. 20668)

MARC details
000 -LEADER
fixed length control field 00562nam a22001817a 4500
005 - DATE & TIME
control field 20140924105245.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140924b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 8176058394
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.404
Book Number IGN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name IGNOU
245 ## - TITLE STATEMENT
Title Management of marketing communication and advertising
Sub Title : Marketing communication and advertising - Basic conceopts - 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc IGNOU
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Pages 36p.
650 ## - SUBJECT
Subject Marketing management
650 ## - SUBJECT
Subject Marketing communication
942 ## - Item Type
Koha item type
100 ## - MAIN ENTRY--PERSONAL NAME
-- 9174
650 ## - SUBJECT
-- 9226
650 ## - SUBJECT
-- 9222
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Koha full call number Barcode (Accession No.) Koha date last seen Price effective from Koha item type
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library Reference 06/13/2016 658.404 IGN G1779 09/24/2014 06/13/2016 Books Lending