Science and art of branding (Record no. 20064)

MARC details
000 -LEADER
fixed length control field 00522nam a22001937a 4500
005 - DATE & TIME
control field 20220804142824.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140715b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9788190210027
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.827
Book Number FRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Franzen, Giep
245 ## - TITLE STATEMENT
Title Science and art of branding
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Segment Books
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Pages xii, 574p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Brands management
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Moriarty, Sandra
942 ## - Item Type
Koha item type
100 ## - MAIN ENTRY--PERSONAL NAME
-- 7972
650 ## - SUBJECT
-- 7973
650 ## - SUBJECT
-- 7974
700 ## - ADDED ENTRY PERSONAL NAME
-- 7975
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Price effective from Koha item type
    Dewey Decimal Classification     Management Library Law Library R-21-Reference Section 06/24/2014 1 658.827 FRA G606 02/07/2023 08/04/2022 06/24/2014 Books Lending