Advertising and marketing in rural India (Record no. 13470)

MARC details
000 -LEADER
fixed length control field 00447nam a2200169Ia 4500
005 - DATE & TIME
control field 20250619163110.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9780230633896
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.10954
Book Number BHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bhatia, Tej K
245 ## - TITLE STATEMENT
Title Advertising and marketing in rural India
650 ## - SUBJECT
Subject Advertising
653 ## - Subject
Subject Marketing -rural India
654 ## - Subject
Subject Marketing
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 790
650 ## - SUBJECT
-- 7264
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library L15-Lending section 05/16/2014 465.00   659.10954 BHA DD7869 10/19/2022 930.00 05/16/2014 Reference Books