Strategic advertising management (Record no. 12386)

MARC details
000 -LEADER
fixed length control field 00451nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9780199580880
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1PER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Percy, Larry
245 ## - TITLE STATEMENT
Title Strategic advertising management
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Oxford
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Pages 424
650 ## - SUBJECT
Subject Management
653 ## - Subject
Subject Marketing Management
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 34088
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Koha renewals Source of classification or shelving scheme Koha collection
      Reference Books (Not For Loan) Central LIBRARY Central LIBRARY R1A-1F REFERENCE SECTION 05/16/2014 365.00 1 659.1PER DD20001 01/12/2016 07/03/2014 730.00 05/16/2014 Reference Books 1   Reference
        Management Library Law Library L19-Lending Section 05/16/2014 365.00 1 659.1PER DD19993 09/20/2021 09/20/2021 730.00 05/16/2014 Books Lending      
        Management Library Management Library L19-Lending Section 05/16/2014 365.00 1 659.1PER DD19994 04/13/2016 04/11/2016 730.00 05/16/2014 Books Lending      
        Management Library Management Library L19-Lending Section 05/16/2014 365.00   659.1PER DD19995 05/16/2014   730.00 05/16/2014 Books Lending      
        Management Library Management Library L18-Lending Section 05/16/2014 365.00   659.1PER DD19996 05/16/2014   730.00 05/16/2014 Books Lending      
        Management Library Management Library L19-Lending Section 05/16/2014 365.00   659.1PER DD19997 05/16/2014   730.00 05/16/2014 Books Lending      
        Management Library Management Library L19-Lending Section 05/16/2014 365.00 2 659.1PER DD19998 04/15/2015 03/03/2015 730.00 05/16/2014 Books Lending 2    
      Reference Books (Not For Loan) Management Library Management Library R-21-Reference Section 05/16/2014 365.00   659.1PER DD19999 05/16/2014   730.00 05/16/2014 Books Lending   Dewey Decimal Classification Reference
        Management Library Management Library L19-Lending Section 05/16/2014 365.00 1 659.1PER DD20000 08/03/2018 08/03/2018 730.00 05/16/2014 Books Lending      
        Management Library Management Library L19-Lending Section 05/16/2014 365.00   659.1PER DD20002 05/16/2014   730.00 05/16/2014 Books Lending