Advertising management (Record no. 12383)

MARC details
000 -LEADER
fixed length control field 00437nam a2200169Ia 4500
005 - DATE & TIME
control field 20210530124511.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.120
Book Number MOH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mohan, Manendra
245 ## - TITLE STATEMENT
Title Advertising management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Tata McGraw Hill,
Date of publication, distribution, etc 2004
650 ## - SUBJECT
Subject Advertising
653 ## - Subject
Subject Marketing
654 ## - Subject
Subject Branding
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 5238
650 ## - SUBJECT
-- 7264
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
        Management Library Management Library L19-Lending Section 05/16/2014   250.00 1 659.1 MOH DD13955 03/29/2017 02/22/2017 500.00 04/02/2007 Books Lending