Advertising management: concepts and cases (Record no. 12374)

MARC details
000 -LEADER
fixed length control field 00500nam a2200193Ia 4500
005 - DATE & TIME
control field 20210531060139.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 0074517805
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.104
Book Number MOH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mohan, Manendra
245 ## - TITLE STATEMENT
Title Advertising management: concepts and cases
250 ## - EDITION STATEMENT
Edition statement 22
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Tata McGraw Hill,
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Pages 418p.
650 ## - SUBJECT
Subject Advertising
653 ## - Subject
Subject Marketing
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 5238
650 ## - SUBJECT
-- 7264
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type Koha collection Koha renewals Koha date last borrowed
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 05/16/2014 250.00   659.1 MOH DD6425 05/16/2014 500.00 05/16/2014 Books Lending      
    Dewey Decimal Classification   Reference Books (Not For Loan) Management Library Management Library R-21-Reference Section 05/16/2014 250.00   659.1 MOH DD6426 05/16/2014 500.00 05/16/2014 Reference Books Reference    
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 05/16/2014 250.00   659.1 MOH DD6427 05/16/2014 500.00 05/16/2014 Books Lending      
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 05/16/2014 250.00 1 659.1 MOH DD6428 08/04/2014 500.00 05/16/2014 Books Lending   1 05/23/2014
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 05/16/2014 250.00 1 659.1 MOH DD6429 03/30/2016 500.00 05/16/2014 Books Lending     03/14/2016