Promotion and integrated marketing communication (Record no. 12366)

MARC details
000 -LEADER
fixed length control field 00500nam a2200181Ia 4500
005 - DATE & TIME
control field 20210715125111.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9812403728
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.802
Book Number SEM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Semenik, Richard J.
245 ## - TITLE STATEMENT
Title Promotion and integrated marketing communication
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Singapore :
Name of publisher, distributor, etc Thomson,
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Pages 582p.
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Communication in marketing
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 34277
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library R-21-Reference Section 05/16/2014 294.00   659.1 SEM DD307 05/16/2014 588.00 05/16/2014 Books Lending