PR management: 12 Rules for effective publicity (Record no. 12365)

MARC details
000 -LEADER
fixed length control field 00417nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 8179921379
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number MAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mathis, Mark
245 ## - TITLE STATEMENT
Title PR management: 12 Rules for effective publicity
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai:
Name of publisher, distributor, etc Jaico,
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Pages 293p.
650 ## - SUBJECT
Subject Management
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 41539
650 ## - SUBJECT
-- 41540
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type Source of acquisition Koha renewals Koha date last borrowed
          Management Library Central LIBRARY L18-Lending Section 05/16/2014 795.00 5 659.2 MAT DD12000 08/08/2023 1590.00 10/20/2005 Books Lending   1 08/08/2023
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 05/16/2014 795.00   659.1 MAT DD4481 05/16/2014 1590.00 05/16/2014 Reference Books