Advertising theory and practice (Record no. 12355)

MARC details
000 -LEADER
fixed length control field 00514nam a2200205Ia 4500
005 - DATE & TIME
control field 20210531060712.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 8185386633
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number SAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sandage, C H
245 ## - TITLE STATEMENT
Title Advertising theory and practice
250 ## - EDITION STATEMENT
Edition statement 11
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc AITBS,
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Pages 509p.
650 ## - SUBJECT
Subject Advertising
653 ## - Subject
Subject Marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Fryburger, Vernon
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 26122
650 ## - SUBJECT
-- 7264
700 ## - ADDED ENTRY PERSONAL NAME
-- 2610
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type Source of acquisition
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 05/16/2014 236.00   659.1 SAN DD4902 05/16/2014 472.00 05/16/2014 Books Lending  
          Management Library Management Library L19-Lending Section 05/16/2014 210.00   659.1 SAN DD11907 05/16/2014 420.00 10/17/2005 Books Lending