Advertising management (Record no. 12347)

MARC details
000 -LEADER
fixed length control field 00514nam a2200205Ia 4500
005 - DATE & TIME
control field 20210530124303.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 0195678435
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 659.1
Book Number JET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jethwaney, Jaishri
245 ## - TITLE STATEMENT
Title Advertising management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Oxford,
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Pages 716p.
650 ## - SUBJECT
Subject Advertising
653 ## - Subject
Subject Marketiong
654 ## - Subject
Subject Branding
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Jain, Shruti
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 3735
650 ## - SUBJECT
-- 7264
700 ## - ADDED ENTRY PERSONAL NAME
-- 3662
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L19-Lending Section 05/16/2014 345.00 1 659.1 JET DD7885 11/28/2016 11/16/2016 690.00 05/16/2014 Books Lending