Global marketing (Record no. 12201)

MARC details
000 -LEADER
fixed length control field 00503nam a2200181Ia 4500
005 - DATE & TIME
control field 20210530175700.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9788131728147
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.848
Book Number HOL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hollensen, Svend
245 ## - TITLE STATEMENT
Title Global marketing
Sub Title : decision oriented approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Pages 753p.
650 ## - SUBJECT
Subject Marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Banerjee, Madhumita
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 3470
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 506
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type Koha date last borrowed
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library R-19-Reference Section 05/16/2014   605.00   658.848 HOL DD21160 05/16/2014 1210.00 08/22/2012 Books Lending  
            Management Library Management Library L18-Lending Section 05/16/2014   605.00 3 658.848 HOL DD21161 03/14/2018 1210.00 08/22/2012 Books Lending 02/28/2018