Marketing research and consumer behaviour (Record no. 12087)

MARC details
000 -LEADER
fixed length control field 00599nam a2200229Ia 4500
005 - DATE & TIME
control field 20250318141025.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 8125914765
020 ## - ISBN
International Standard Book Number 9788125914761
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8342
Book Number SUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sumathi, S
245 ## - TITLE STATEMENT
Title Marketing research and consumer behaviour
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Vikas,
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Pages xvi, 761p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing Management
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Saravanavel, P
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 6179
650 ## - SUBJECT
-- 687220
650 ## - SUBJECT
-- 689007
700 ## - ADDED ENTRY PERSONAL NAME
-- 6181
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Koha renewals Koha collection Source of acquisition
    Dewey Decimal Classification     Management Library Law Library L16-Lending section 05/16/2014 230.00 5 658.834 2 SUM DD2925 05/10/2024 04/05/2024 460.00 05/16/2014 Books Lending 3    
    Dewey Decimal Classification     Management Library Law Library L17-Lending Section 05/16/2014 230.00 1 658.834 2 SUM DD3755 10/18/2024 10/17/2024 460.00 05/16/2014 Books Lending      
    Dewey Decimal Classification     Management Library Law Library R-20-Reference Section 08/05/2016   1 658.8342 SUM G1985 09/30/2024 09/10/2024   08/05/2016 Books Lending      
    Dewey Decimal Classification     Management Library Law Library L17-Lending Section 09/10/2015 230.00 1 658.8342 SUM DD29249 10/18/2024 10/01/2024 460.00 09/10/2015 Books Lending      
    Dewey Decimal Classification     Management Library Law Library L17-Lending Section 09/10/2015 230.00 1 658.8342 SUM DD29250 03/30/2023 03/23/2023 460.00 09/10/2015 Books Lending 1    
    Dewey Decimal Classification     Management Library Law Library L17-Lending Section 09/10/2015 230.00 2 658.8342 SUM DD29251 10/23/2024 10/07/2024 460.00 09/10/2015 Books Lending 1    
    Dewey Decimal Classification     Management Library Law Library L17-Lending Section 09/10/2015 230.00 4 658.8342 SUM DD29252 12/14/2024 11/11/2024 460.00 09/10/2015 Books Lending 2    
    Dewey Decimal Classification     Management Library Law Library L17-Lending Section 09/10/2015 230.00 1 658.8342 SUM DD29253 10/18/2024 10/03/2024 460.00 09/10/2015 Books Lending      
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 05/16/2014 230.00 2 658.834 2 SUM DD3754 10/18/2024 10/04/2024 460.00 05/16/2014 Books Lending      
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 08/05/2016   4 658.8342 SUM G1986 10/23/2024 09/06/2024   08/05/2016 Books Lending 11    
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 08/08/2016     658.8342 SUM G1987 11/05/2014     08/08/2016 Books Lending      
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 08/08/2016   1 658.8342 SUM G1988 02/26/2024 02/26/2024   08/08/2016 Books Lending      
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 08/08/2016   3 658.8342 SUM G1989 05/22/2019 04/05/2019   08/08/2016 Books Lending 4    
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 08/08/2016   1 658.8342 SUM G1990 08/07/2023 08/07/2023   08/08/2016 Books Lending      
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 08/08/2016   6 658.8342 SUM G1991 03/11/2025 02/10/2025   08/08/2016 Books Lending 3    
    Dewey Decimal Classification   Reference Books (Not For Loan) Management Library Management Library R-19-Reference Section 02/24/2015 230.00   658.93 SUM DD26368 02/24/2015   460.00 02/25/2015 Books Lending   Reference Complimentary
    Dewey Decimal Classification   Reference Books (Not For Loan) Management Library Management Library R-19-Reference Section 09/10/2015 230.00   658.8342 SUM DD29242 09/10/2015   460.00 09/10/2015 Books Lending   Reference  
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 09/10/2015 230.00 1 658.8342 SUM DD29243 03/13/2020 02/21/2020 460.00 09/10/2015 Books Lending      
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 09/10/2015 230.00 2 658.8342 SUM DD29244 12/16/2024 10/11/2024 460.00 09/10/2015 Books Lending 1    
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 09/10/2015 230.00   658.8342 SUM DD29245 09/10/2015   460.00 09/10/2015 Books Lending      
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 09/10/2015 230.00 2 658.8342 SUM DD29246 07/08/2021 02/21/2020 460.00 09/10/2015 Books Lending 1    
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 09/10/2015 230.00   658.8342 SUM DD29247 09/10/2015   460.00 09/10/2015 Books Lending      
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 09/10/2015 230.00 4 658.8342 SUM DD29248 04/11/2025 03/18/2025 460.00 09/10/2015 Books Lending 2    
    Dewey Decimal Classification     Management Library Management Library L17-Lending Section 09/10/2015 230.00 1 658.8342 SUM DD29254 06/28/2019 01/15/2019 460.00 09/10/2015 Books Lending