Advanced brand management (Record no. 12052)

MARC details
000 -LEADER
fixed length control field 00471nam a2200193Ia 4500
005 - DATE & TIME
control field 20210529124640.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9780470824498
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.834
Book Number TEM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Temporal, Paul
245 ## - TITLE STATEMENT
Title Advanced brand management
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey:
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Pages 352
650 ## - SUBJECT
Subject Branding
650 ## - SUBJECT
Subject Management
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 70265
650 ## - SUBJECT
-- 6235
Holdings
Withdrawn status Lost status Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
      Reference Books (Not For Loan) Reference Central LIBRARY Central LIBRARY R1A-1F REFERENCE SECTION 05/16/2014   SODS Libra 2456.00 1 658.834 TEM DD22756 03/17/2015 05/23/2014 4912.00 07/10/2013 Reference Books