Marketing research (Record no. 12016)

MARC details
000 -LEADER
fixed length control field 00510nam a2200193Ia 4500
005 - DATE & TIME
control field 20210715122144.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 817808368X
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.83
Book Number MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K
245 ## - TITLE STATEMENT
Title Marketing research
Sub Title : an applied orientation
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Pages 763p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 4796
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Price effective from Koha item type
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library R-21-Reference Section 05/16/2014   658.83 MAL DD390 05/16/2014 05/16/2014 Books Lending