Marketing research (Record no. 12015)

MARC details
000 -LEADER
fixed length control field 00602nam a2200229Ia 4500
005 - DATE & TIME
control field 20250303120035.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9788131723173
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.83
Book Number MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K
245 ## - TITLE STATEMENT
Title Marketing research
Sub Title : an applied orientation
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Pages 859p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Dash, Satyabhusan
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 4796
650 ## - SUBJECT
-- 771074
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 1862
Holdings
Withdrawn status Lost status Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Source of classification or shelving scheme Source of acquisition
        Management Central LIBRARY Central LIBRARY L17-GF Room No.1 05/16/2014 750.00 1 1 658.83 MAL DD8622 06/17/2015 05/23/2014 1500.00 05/16/2014 Books Lending    
          Management Library Management Library L16-Lending section 05/16/2014 750.00 11 2 658.83 MAL DD8623 03/06/2025 03/03/2025 1500.00 05/16/2014 Books Lending Dewey Decimal Classification  
        Management Central LIBRARY Management Library L17-Lending Section 05/16/2014 750.00 2   658.83 MAL DD8624 11/22/2021 12/14/2020 1500.00 05/16/2014 Books Lending    
          Management Library Management Library L16-Lending section 05/16/2014 750.00 9 2 658.83 MAL DD8625 11/17/2021 03/19/2021 1500.00 05/16/2014 Books Lending Dewey Decimal Classification  
          Management Library Management Library L17-Lending Section 05/16/2014 450.00 14 8 658.83 MAL DD14003 01/27/2021 02/04/2020 900.00 04/02/2007 Books Lending    
          Management Library Management Library L17-Lending Section 06/27/2014   14 6 658.83 MAL G697 04/18/2019 04/04/2019   06/27/2014 Books Lending    
Withdrawn   Page Missing     Management Library Management Library   05/16/2014 450.00     658.83 MAL DD14087 05/16/2014   900.00 06/21/2007 Books Lending    
          Management Library Management Library L17-Lending Section 05/16/2014 450.00 9 6 658.83 MAL DD14088 10/10/2018 08/30/2018 900.00 06/21/2007 Books Lending    
          Management Library Management Library L17-Lending Section 05/16/2014 450.00 8 2 658.83 MAL DD14089 02/24/2020 02/04/2020 900.00 06/21/2007 Books Lending