Marketing Research: A Decision maker's tool (Record no. 12014)

MARC details
000 -LEADER
fixed length control field 00527nam a2200193Ia 4500
005 - DATE & TIME
control field 20250731170319.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9788131507872
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.83
Book Number SHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shao, Alan T
245 ## - TITLE STATEMENT
Title Marketing Research: A Decision maker's tool
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Cengage Learning,
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Pages 403p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing
650 ## - SUBJECT
Subject Reseach Marketing
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 72288
650 ## - SUBJECT
-- 6158
650 ## - SUBJECT
-- 72290
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha out on loan Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
        Management Library Management Library L17-Lending Section 05/16/2014 350.00 11 5 658.83 SHA DD15713 08/25/2025 07/31/2025 07/31/2025 700.00 05/16/2014 Books Lending