Essentials of marketing research (Record no. 11982)

MARC details
000 -LEADER
fixed length control field 00577nam a2200217Ia 4500
005 - DATE & TIME
control field 20230719140804.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - ISBN
International Standard Book Number 8131502813
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
082 ## - DDC NUMBER
Classification number 658.83
Book Number ZIK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G
245 ## - TITLE STATEMENT
Title Essentials of marketing research
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Cengage Learning,
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Pages 414p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing Research
650 ## - SUBJECT
Subject Research-Marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Barry, J Babin
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 10664
650 ## - SUBJECT
-- 6177
650 ## - SUBJECT
-- 745036
700 ## - ADDED ENTRY PERSONAL NAME
-- 572
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
        Management Library Management Library L16-Lending section 05/16/2014 325.00 2 658.83 ZIK DD15710 11/11/2018 10/16/2018 650.00 05/16/2014 Books Lending