Strategic brand communication campaigns (Record no. 11974)

MARC details
000 -LEADER
fixed length control field 00482nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 0844229520
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.827
Book Number SCH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Schultz, Don E
245 ## - TITLE STATEMENT
Title Strategic brand communication campaigns
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago:
Name of publisher, distributor, etc NTC Business Books,
300 ## - PHYSICAL DESCRIPTION
Pages 378p.
650 ## - SUBJECT
Subject Management
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Barnes, Beth E
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 43168
650 ## - SUBJECT
-- 43169
700 ## - ADDED ENTRY PERSONAL NAME
-- 552
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Management Library R-21-Reference Section 05/16/2014 995.00   658.827 SCH DD7726 05/16/2014 1990.00 05/16/2014 Reference Books