Strategic marketing communication (Record no. 11932)

MARC details
000 -LEADER
fixed length control field 00435nam a2200157Ia 4500
005 - DATE & TIME
control field 20210524150018.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.802
Book Number SMI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, Paul
245 ## - TITLE STATEMENT
Title Strategic marketing communication
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Crest Publishing,
Date of publication, distribution, etc 2003
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Communication - marketing
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 29908
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
        Management Library Management Library L16-Lending section 05/16/2014   995.00 658.802 SMI DD13395 05/16/2014 1990.00 02/22/2007 Books Lending