Strategic marketing management (Record no. 11804)

MARC details
000 -LEADER
fixed length control field 00479nam a2200169Ia 4500
005 - DATE & TIME
control field 20210525130428.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.802
Book Number MAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mathur, U. C.
245 ## - TITLE STATEMENT
Title Strategic marketing management
Sub Title : text and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc MacMillan,
Date of publication, distribution, etc 2006
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Decision making - marketing
654 ## - Subject
Subject Strategic planning
942 ## - Item Type
Koha item type Books Lending
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Source of acquisition Koha renewals
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 05/16/2014 245.00 2 658.802 MAT DD7905 10/03/2016 09/14/2016 490.00 05/16/2014 Books Lending    
          Management Library Management Library L16-Lending section 05/16/2014 220.00 2 658.802 MAT DD13323 12/12/2017 11/15/2017 440.00 02/22/2007 Books Lending   3