Strategic marketing (Record no. 11770)

MARC details
000 -LEADER
fixed length control field 00509nam a2200169Ia 4500
005 - DATE & TIME
control field 20250802105326.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.802
Book Number WES
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name West, Douglas
245 ## - TITLE STATEMENT
Title Strategic marketing
Sub Title : creating competitive advantage
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York:
Name of publisher, distributor, etc Oxford Uninversity Press,
Date of publication, distribution, etc 2007
650 ## - SUBJECT
Subject Marketing |
653 ## - Subject
Subject Decision making - marketing
654 ## - Subject
Subject Strategic planning
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 685395
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha out on loan Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
        Management Library Management Library L11-Lending section 05/16/2014   375.00 1 658.802 WES DD14232 08/27/2025 08/02/2025 08/02/2025 750.00 11/03/2007 Books Lending