United we brand : How to create a cohesive brand that's seen, heard, and remembered (Record no. 11762)

MARC details
000 -LEADER
fixed length control field 00528nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 978-1-57851-798-5
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
041 ## -
-- English
082 ## - DDC NUMBER
Classification number 658.8
Book Number 27 MOS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moser, Mike
245 ## - TITLE STATEMENT
Title United we brand : How to create a cohesive brand that's seen, heard, and remembered
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston
Name of publisher, distributor, etc Harvard Business School
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Pages xvii, 165
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject New products-Brand-management
942 ## - Item Type
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 05/16/2014 Book World 1495.00 1 1 658.8 27 MOS DD24760 01/04/2017 08/24/2016 2990.00 01/22/2014 Books Lending