Strategic marketing (Record no. 11738)

MARC details
000 -LEADER
fixed length control field 00521nam a2200169Ia 4500
005 - DATE & TIME
control field 20210525131325.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.802
Book Number XAV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Xavier, M. J.
245 ## - TITLE STATEMENT
Title Strategic marketing
Sub Title : a guide for developing sustainable competitive advantage
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Response Books,
Date of publication, distribution, etc 1999
650 ## - SUBJECT
Subject Marketing
653 ## - Subject
Subject Decision making - marketing
654 ## - Subject
Subject Strategic planning
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 685396
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
        Management Library Management Library L16-Lending section 05/16/2014   480.00 658.802 XAV DD10916 05/16/2014 960.00 02/09/2004 Books Lending