Strategic marketing (Record no. 11729)

MARC details
000 -LEADER
fixed length control field 00525nam a2200205Ia 4500
005 - DATE & TIME
control field 20240308112226.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 0230636179
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.802
Book Number NAG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nag, A.
245 ## - TITLE STATEMENT
Title Strategic marketing
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Macmillan,
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Pages 374p.
650 ## - SUBJECT
Subject Marketing
650 ## - SUBJECT
Subject Decision making - marketing
653 ## - Subject
Subject Strategic planning
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 5421
650 ## - SUBJECT
-- 6158
650 ## - SUBJECT
-- 685391
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
        Management Library Law Library L16-Lending section 05/16/2014 365.00 1 658.802 NAG DD15536 07/19/2024 03/08/2024 730.00 05/16/2014 Books Lending