Strategic market management (Record no. 11727)

MARC details
000 -LEADER
fixed length control field 00402nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A
245 ## - TITLE STATEMENT
Title Strategic market management
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York:
Name of publisher, distributor, etc John Wiley ,
Date of publication, distribution, etc 2003
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 23
650 ## - SUBJECT
-- 45605
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
        Management Library Management Library L16-Lending section 05/16/2014   290.36 1 2 658.8 AAK DD10068 11/26/2015 10/09/2015 580.72 08/23/2003 Books Lending