Strategic advertising management (Record no. 11709)

MARC details
000 -LEADER
fixed length control field 00459nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9780199274895
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number PER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Percy, Larry
245 ## - TITLE STATEMENT
Title Strategic advertising management
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Oxford Uninversity Press,
Date of publication, distribution, etc 2005
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Strategic Mangement
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 34088
650 ## - SUBJECT
-- 43567
650 ## - SUBJECT
-- 43568
Holdings
Withdrawn status Lost status Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Source of acquisition
      Reference Books (Not For Loan) Reference Central LIBRARY Central LIBRARY R8-1F REFERENCE SECTION 05/16/2014 695.00 1 658.8 PER DD7950 10/20/2015 07/03/2014 1390.00 05/16/2014 Reference Books  
          Management Library Management Library L19-Lending Section 05/16/2014 495.00   659.1 PER DD14549 05/16/2014   990.00 12/17/2007 Books Lending  
          Management Library Management Library L19-Lending Section 05/16/2014 495.00   659.1 PER DD14550 05/16/2014   990.00 12/17/2007 Books Lending