Principles of marketing (Record no. 11672)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140515s9999||||xx |||||||||||||| ||und|| |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPES LIBRARY |
| 041 ## - | |
| -- | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | CCE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Centre for Continuing Education (CCE), UPES |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Dehradun |
| Name of publisher, distributor, etc | UPES |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | iv, 410 |
| 500 ## - GENERAL NOTE | |
| General note | BBCM- 151D BBA (Aviation Operations) |
| 650 ## - SUBJECT | |
| Subject | Management: Marketing management |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| Added Entry Personal Name | University of Petroleum & Energy Studies |
| 942 ## - Item Type | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference Books (Not For Loan) | Reference | Central LIBRARY | Central LIBRARY | R7-1F REFERENCE SECTION | 07/30/2014 | 658.8 CCE | G1023 | 05/16/2014 | 07/30/2014 | Reference Books |