Principle of marketing (Record no. 11669)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00499nam a2200193Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20250714164201.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 8120328256 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPES LIBRARY |
| Language of cataloging | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principle of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Prentice Hall of India, |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 651p. |
| 650 ## - SUBJECT | |
| Subject | Marketing |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| Added Entry Personal Name | Armstrong, Gary |
| 942 ## - Item Type | |
| Koha item type | Books Lending |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 6916 |
| 650 ## - SUBJECT | |
| -- | 6158 |
| 700 ## - ADDED ENTRY PERSONAL NAME | |
| -- | 315 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Cost, normal purchase price | Koha issues (times borrowed) | Koha renewals | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Koha item type | Koha out on loan | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management Library | Law Library | L16-Lending section | 05/16/2014 | 525.00 | 17 | 12 | 658.8 KOT | DD12119 | 07/07/2025 | 07/07/2025 | 1050.00 | 10/20/2005 | Books Lending | 08/28/2025 | ||||||
| Dewey Decimal Classification | Management Library | Management Library | L16-Lending section | 05/16/2014 | 525.00 | 15 | 2 | 658.8 KOT | DD4065 | 07/03/2025 | 07/03/2025 | 1050.00 | 05/16/2014 | Books Lending | ||||||
| Dewey Decimal Classification | Management Library | Management Library | L16-Lending section | 05/16/2014 | 395.00 | 8 | 658.8 KOT | DD2869 | 07/14/2025 | 07/14/2025 | 790.00 | 05/16/2014 | Books Lending | 08/08/2025 |