Online marketing a customer-led approach (Record no. 11665)

MARC details
000 -LEADER
fixed length control field 00556nam a2200205Ia 4500
005 - DATE & TIME
control field 20231108121802.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 0199239002
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number GAY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gay, Richard
245 ## - TITLE STATEMENT
Title Online marketing a customer-led approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Oxford Uninversity Press,
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Pages 538p.
650 ## - SUBJECT
Subject e-marketing
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Alan, Charlesworth
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 2728
650 ## - SUBJECT
-- 22017
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 164
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
        Management Library Management Library L16-Lending section 05/16/2014 395.00 3 2 658.8 GAY DD15552 01/28/2020 03/01/2019 790.00 05/16/2014 Books Lending