Modern Marketing Management : Principles and Techniques (Record no. 11660)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00358nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140515s9999||||xx |||||||||||||| ||und|| |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPES LIBRARY |
| 041 ## - | |
| -- | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | JAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, J N |
| 245 ## - TITLE STATEMENT | |
| Title | Modern Marketing Management : Principles and Techniques |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Regal Publication |
| Date of publication, distribution, etc | 2007 |
| 942 ## - Item Type | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme | Koha collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management Library | Management Library | L16-Lending section | 05/16/2014 | 1750.00 | 658.8 JAI | DD14337 | 05/16/2014 | 3500.00 | 12/15/2007 | Books Lending | ||||||||
| Reference Books (Not For Loan) | Management Library | Management Library | R-20-Reference Section | 05/16/2014 | 1450.00 | 658.8 JAI | DD14365 | 05/16/2014 | 2900.00 | 12/15/2007 | Books Lending | Dewey Decimal Classification | Reference |