Mass affluence : 7 new rules of marketing to today's consumer (Record no. 11659)

MARC details
000 -LEADER
fixed length control field 00591nam a2200205Ia 4500
005 - DATE & TIME
control field 20180504172420.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - ISBN
International Standard Book Number 9781591391968
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658
Book Number NUN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nunes, Paul
245 ## - TITLE STATEMENT
Title Mass affluence : 7 new rules of marketing to today's consumer
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston:
Name of publisher, distributor, etc Harvard Business School,
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Pages xvii, 269p.
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing Management
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Johnson, Brian
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 5595
650 ## - SUBJECT
-- 65702
650 ## - SUBJECT
-- 65703
700 ## - ADDED ENTRY PERSONAL NAME
-- 3763
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type Koha collection
    Dewey Decimal Classification   Reference Books (Not For Loan) Central LIBRARY Central LIBRARY R11 - SPECIAL COLLECTION 05/04/2018 Book World 1699.00   658 NUN DD51099 05/04/2018 3398.00 05/04/2018 Special Collection Fiction/Non-Fiction
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 05/16/2014 Book World 1695.00   658 NUN DD24531 05/16/2014 3390.00 01/22/2014 Books Lending