Marketing planning and strategy (Record no. 11641)

MARC details
000 -LEADER
fixed length control field 00444nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 8131502074
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number JAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jain, Subhash C
245 ## - TITLE STATEMENT
Title Marketing planning and strategy
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi:
Name of publisher, distributor, etc Thomson,
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Pages 935p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 3663
650 ## - SUBJECT
-- 42835
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha renewals Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type Source of classification or shelving scheme
        Management Library Management Library L16-Lending section 05/16/2014   495.00 3 2 658.8 JAI DD14231 11/24/2016 10/26/2016 990.00 11/03/2007 Books Lending  
        Management Library Management Library L16-Lending section 05/16/2014   495.00 2   658.8 JAI DD7338 09/09/2016 08/29/2016 990.00 05/16/2014 Books Lending Dewey Decimal Classification