Marketing and Branding: The Indian Scenario (Record no. 11560)

MARC details
000 -LEADER
fixed length control field 00362nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
041 ## -
-- English
082 ## - DDC NUMBER
Classification number 658.8
Book Number KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, S Ramesh
245 ## - TITLE STATEMENT
Title Marketing and Branding: The Indian Scenario
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2007
942 ## - Item Type
Koha item type Books
100 ## - MAIN ENTRY--PERSONAL NAME
-- 8936
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Koha date last borrowed Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Books (Not For Loan) Reference Management Library Law Library R-20-Reference Section 05/16/2014   299.00 2 658.8 KUM DD14370 10/11/2024 10/10/2024 598.00 12/15/2007 Books Lending