High impact marketing on a low impact budget (Record no. 11532)

MARC details
000 -LEADER
fixed length control field 00467nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 8172245777
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number KRE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kremer, John
245 ## - TITLE STATEMENT
Title High impact marketing on a low impact budget
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai:
Name of publisher, distributor, etc Jaico,
Date of publication, distribution, etc 1999
300 ## - PHYSICAL DESCRIPTION
Pages 311p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name McComas, J Daniel
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 4267
650 ## - SUBJECT
-- 41491
650 ## - SUBJECT
-- 6158
700 ## - ADDED ENTRY PERSONAL NAME
-- 41492
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type Source of acquisition
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 05/16/2014 695.00   658.8 KRE DD4446 05/16/2014 1390.00 05/16/2014 Books Lending  
          Management Library Management Library L16-Lending section 05/16/2014 695.00   658.8 KRE DD11986 05/16/2014 1390.00 10/20/2005 Books Lending