Direct Marketing in action (Record no. 11500)

MARC details
000 -LEADER
fixed length control field 00495nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 978275992231
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
041 ## -
-- English
082 ## - DDC NUMBER
Classification number 658.8
Book Number THO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Thomas, Andrew R
245 ## - TITLE STATEMENT
Title Direct Marketing in action
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc MacMillan
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Pages 218
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marekting- Direct
650 ## - SUBJECT
Subject Marketing
700 ## - ADDED ENTRY PERSONAL NAME
Added Entry Personal Name Lewison, Dale M
942 ## - Item Type
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 05/16/2014 275.00   658.8 THO DD15537 05/16/2014 550.00 05/16/2014 Books Lending