Basic marketing: principle and practice (Record no. 11469)

MARC details
000 -LEADER
fixed length control field 00466nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140515s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 8174730206
040 ## - CATALOGING SOURCE
Original cataloging agency UPES LIBRARY
Language of cataloging English
082 ## - DDC NUMBER
Classification number 658.8
Book Number CAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cannon, Tom
245 ## - TITLE STATEMENT
Title Basic marketing: principle and practice
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc AITBS,
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Pages 463p.
650 ## - SUBJECT
Subject Management
650 ## - SUBJECT
Subject Marketing
942 ## - Item Type
Koha item type Books Lending
100 ## - MAIN ENTRY--PERSONAL NAME
-- 1243
650 ## - SUBJECT
-- 42176
650 ## - SUBJECT
-- 6158
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Cost, replacement price Price effective from Koha item type Source of acquisition Koha renewals Koha date last borrowed
    Dewey Decimal Classification     Management Library Management Library L16-Lending section 05/16/2014 210.00   658.8 CAN DD4895 05/16/2014 420.00 05/16/2014 Books Lending      
          Management Library Management Library L16-Lending section 05/16/2014 210.00 3 658.8 CAN DD11917 09/13/2023 420.00 10/17/2005 Books Lending   1 08/09/2023