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Strategic brand management : Building, measuring and managing brand equity

Keller, P. J.

Strategic brand management : Building, measuring and managing brand equity - 4th, ed - Noida : Pearson India, 2015 - xxix, 586p.

2nd impression 2016

ISBN: 9789332542204

Subjects--Topical Terms:
Brand management

Dewey Class. No.: 658.827 / KEL

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